RUN LIKE A HERO - GRETE WAITZ TRIBUTE

This project was created to pay homage to and inspire the running community of the late "Great Norwegian" Grete Waitz by telling her story as a 9x Marathon winner between 1978 and 1988 as an influential person throughout her colorful career. This campaign was launched online through Facebook during the week of the 2011 NYC Marathon to celebrate what it means to "RUN LIKE A HERO". 

Agency: Sid Lee MTL

Creative Direction: Charles Hall
Art Direction: Everett Ching
Copywriting: Emily Lacy, Joe Hagel, Michael Hagos