This :30 film rethinks what a resume can be and shows how an Indeed resume never stops working for you. It was created remotely from concept to production with 72andSunny LA during the summer/fall of 2021.

Agency: 72andSunny LA

Director: Jaci Judelson

Editor: Kim Bica

Music: Kings Kaleidoscope “Sticks & Stones” (Instrumental)

CD: Ashton Rose

AD: Everett Ching

CW: Michael Merritt

Jr. CW: Mikayla Chandler

Peloton isn’t just a Bike. It’s the best cardio machine on the planet. 

But with the company facing increasing competition from low-cost imitators—and ahead of their IPO and historically busy holiday season—we needed to remind people of what makes Peloton a valuable fitness investment. 

As Peloton’s digital partner agency, we developed channel-first creative to support both their fall TV campaign. We started by crafting :15 base video narratives, which we then expanded into hundreds of digital assets across multiple platforms. To avoid wear out, videos dynamically changed based on audience and weather-triggering, with supers ranging from practical to aspirational messaging. Our digital-first production approach used branded moments, close-ups, and fast, choreographed movements to draw viewers into the action. 

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:15 story vignettes to showcase the Peloton Bike as the workout “For Anyone That Wants It”.

Agency: Firstborn

CD: Laurie Hollar

CW: Grace Harris, Lily Stockton

Director: Lloyd Lee Choi

Post-production: WAX NY

Editor: Drew Balke

We created a video series with several 2023 Valvoline Influencers, hosted by TJ Hunt, Chris Forsberg, and Freddy "Tavarish" Hernandez, to help educate consumers on their DIY journey toward purchasing Valvoline products online and in-store.

Agency: Hill Holliday

GCD Copywriter - Marc Hartzman

GCD Art Director - Kevin Daley

ACD Art Director - Everett Ching

ACD Copywriter - Mike Merritt

Sr. Art Director - Carmen Fenech

Art Director - Victoria Rocha

Copywriter - Sammy Gold

Producer - Taryn Haughton

Director - Julian Muller

Cinematography - Chris Westlund

Production Company - Rove Labs

Developed by VML NY and MediaMonks in conjunction with Google, "Quest to Legoland" aims to transform families' drive to the resort into a Lego-themed ride. Kids can follow Lego minifigures like Captain Brickbeard and the Good Knight on themed routes mapped in real-time using GPS. Along the way, they unlock missions, answer geographical trivia, and see information about landmarks they pass on the journey. It might even encourage you to take the scenic route to LEGOLAND FL.

Agency: VML New York

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2018 - ADC - Silver Cube

2018 - D&AD Wood Pencil - Graphic Design - Digital & Mobile

2018 - Webby Winner - Family & Kids - People's Voice Webby Winner

2018 - Webby Winner - Best Use of GPS/Location Tech - People's Voice

2017 - Bronze Clio in Digital/Mobile for Games

2017 - Winner of 2 Silver Cannes Lion in Brand Experience: Mobile Innovation in Brand Experience

2017 - Winner of Silver & Bronze Cannes Lion in Mobile Activation by Location / App Games

2017 - Winner of Bronze Cannes Lion in Digital Craft for Native & Built-in Feature Integration

FWA of the day - March 10th, 2017

2017 - Silver Jay Chiat Award

2017 - Silver LIA for Digital Apps

2017 - LIA Finalist in Travel, Branded Content, & Games

2017 - Gold CICLOPE for App

VML NY - Project Credits:

Debbi Vandeven • Global Chief Creative Officer

Mike Wente • Chief Creative Officer, North America

Craig Elimeliah • Managing Director, Creative Technology

Harsh Kapadia • Creative Director

Laurie Hollar • Associate Creative Director

Justine Cotter • Senior Copywriter

Everett Ching • Senior Art Director

Raihana Halim • Senior Art Director

Edi Loyola • Art Director

Cynthia Lin • Senior Project Manager

Becka Vigorito • Group Director, Client engagement

Julia Mooradian • Supervisor, Client Engagement

Josh Wolf • Technical Director

Created a full page print ad to run in The New York Times along with other newspapers and online media outlets to spark a dialogue with watch enthusiasts. Printed: April 24th, 2015.

Agency: Tag Creative NY

AD/CW: Everett Ching

Animated idents created for Fios TV to communicate new releases that can be watched before they're available on DVD.

Medium: Designed die-cut paper folded for stop-motion animation. 

Agency: McCann NY
CD: Adrien Bindi
CW: Tim Yuen
AD: Stephen Icardi

Created by 1st Ave Machine and shot at Stoopid Buddies Stoodios
Director: Karim Zariffa

Campaign created for the ZX 750 adidas Originals line of footwear. 
Launched in Russia, Italy, and South Korea for the Spring 2012 season. 

Agency: Sid Lee Montreal

Creative Direction: Charles Hall, Kristian Manchester
Co Creative Direction: Jean-Francoise Dumais
Art Direction: Everett Ching, Antonin Brault Guilleaume
Copywriting: Joe Hagel
Directed by: AG Rojas

You move. We move
Don't move? Move out.
Move on. Meet up. Move together. Move Forward.
Sun Rises, Be Working
Sun Sets, Keep Grinding
Cities sleep. We don't
There's one law: MAKE
Make out, Make monuments, Make Mistakes Make it happen
More importantly, MAKE YOU
The keys to the city are on your feet.
all Originals Make Moves

adidas.com/originals

This was made for New Balance’s annual global meeting to give markets a taste of what’s new in the horizon to be created for their global brand campaign “Fearlessly Independent”.

Agency: VML NY

Post-production: Whitehouse Post NY

Editor: Matt Hartman

CCO: Mike Wente

CD: Harsh Kapadia

CW: Justine Cotter

What business does Citi have sponsoring Team USA? It's a bank. Not a sportswear brand. So how does this brand connect to the people?

Our answer came in a simple truth: these athletes, just like business owners, parents, or retirees, are Americans who constantly try to make progress towards their larger goals. And Citi’s goal is supporting American progress, wherever people compete for something better.

#StandForProgress 

Projects: Pre-Roll / Print / OOH / Citi Bike NYC & Miami  

Agency: Publicis NY

ECD: Jeff Weston
CD: Arturo Aranda (AD) & Dave Bourla (CW)
ACD Print & TV: Everett Ching (AD) & Tim Yuen (CW)
ACD Digital: Said Farad (AD)
Design Director: Kai Zimmermann

I teamed up with The Ad Club at VCU to be part of their Campfire Speaker series to share my insights as a creative in the industry and dedicated time as a mentor to campers in the program.

The Camp ADventure is a program organized by the students of the VCU Robertson School; Camp ADventure is a free eight-week virtual summer camp that offers students and recent graduates hands-on experience in the field of advertising during the COVID-19 pandemic.

Campers were assigned to create an agency and to solve a creative brief with a developed campaign. Some campers have also opted to work on a passion project and were grouped with similar interests. This year's client was ICMEC - International Centre for Missing & Exploited Children.

In addition to everything above, I had the enjoyable experience to be part of a team that created their own mark in the world as the "Juicebox Agency," and to help them to develop a point of view for ICMEC - International Centre for Missing & Exploited Children and to leverage a partnership with over 200 football (soccer) teams across the world to revamp their #FootballCares campaign that would run on May 25th for International Missing Children's Day.

Shout out to Khalied Bashri, Isabella Baldoni, Jefferson Beard, Kevin Pellicone (he/him), and Logan Deanna Cooper for the creation of JUICEBOX and their creative prowess.

With love and respect to Amy Boyd, Melissa Jackson, and D'Eric Watson and their guidance on the team as Juicebox's mentors!

Big thanks to Jessica Collins, Kevin Nguyen, Courtney Foster, The Ad Club at VCU / VCU Robertson School for putting together Camp ADventure this year for all the students nationwide!

We created a special sendoff for pro golfer Tom Watson at the legendary St. Andrews for The Open Championship in July 2015. The campaign celebrated the #HatsOffToTom on social media for fans all over the world to share their moment of appreciation for Tom Watson. Also, collaborated with The Open for the creation of a limited edition run of #HatsOffToTom hats to illustrate Tom Watson’s milestone. 

Agency: McCann XBC
ECD: Jason Marks
CW: Skyler Dobin

AWARDS:
Bronze Clio in Partnerships, Sponsorships & Endorsements - 2016
Silver Midas - 2015

Moto X by Motorola wanted to promote the benefit of Always Ready with lifestyle Print/Out-of-home Ads for international markets. Always Ready is a voice recognition feature on the Moto X smartphone that responds to voice commands without touching the device.

Agency: Droga5 NY

CW: Emily Frankfurt

Designed and created the digital experience for the "adidas is all in" campaign with collaborative efforts by Henrik Leichsenring, Sofia Gillström, and Mari Bergstrom.

Agency: Sid Lee MTL
CD: Adam Bracegirdle

Worked on the The L.A. Earthquake Sourcebook as an illustrator to help communicate earthquake awareness in the Los Angeles area. The project was developed by Art Center College of Design & Stefan Sagmeister

Written by: Judith Lewis (Editor), David Ulin (Editor), Antonio Villaraigosa (Preface), Mariana Amatullo (Introduction), Richard Koshalek (Foreword), 

CD's: Paul Rogers & Christoph Niemann 

Illustrator: Everett Ching

Book Design: Stefan Sagmeister Inc.

Buy it here > L.A. Earthquake Sourcebook

LOOKBOOK EVERETT CHING

The online catalog of digital images taken by Everett Ching. Copyright © 2024 Bearinghood Archival Center of the Arts. All rights reserved.

Everyone is watching, but a few are recording.

https://www.lkbkec.com/